Privacy Policy

1. Introduction

Bluescape ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at bluescape.ae, submit an inquiry form, or interact with our advertisements — including those served via Google Ads. Please read this policy carefully.

2. Information We Collect

We may collect the following types of information:

• Personal Information: Name, email address, phone number, and project location submitted through our contact form.
• Usage Data: Pages visited, time spent on site, browser type, IP address, and referring URLs — collected automatically via cookies and analytics tools.
• Advertising Data: Interaction with our Google Ads campaigns, including ad clicks and conversions, tracked via Google's advertising cookies.

3. How We Use Your Information

• To respond to your inquiries and schedule consultations.
• To send you relevant information about our products and services.
• To improve our website experience and service offerings.
• To measure and optimize the performance of our Google Ads campaigns.
• To comply with legal obligations.

4. Google Ads & Advertising

We use Google Ads to advertise our services online. As part of this:

• Google may use cookies to serve ads based on your prior visits to our website or other websites.
• We may use Google Remarketing to show ads to users who have previously visited our site.
• We may use Google Conversion Tracking to measure when a user who clicked our ad completes a desired action (e.g. submitting a form).
• Data collected by Google in this process is governed by Google's Privacy Policy.

You can opt out of personalized advertising by visiting Google Ads Settings or by using the NAI opt-out tool.

5. Cookies

Our website uses cookies to enhance user experience and for analytics and advertising purposes. Cookies are small data files stored on your device. You can control cookie settings through your browser settings. Disabling cookies may affect the functionality of certain parts of our website.

6. Third-Party Services

We may share your information with trusted third-party service providers solely to operate our business (e.g. CRM tools, email platforms). We do not sell your personal data to any third party. Google's use of advertising cookies is governed by their own privacy policy as linked above.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, or as required by law. Inquiry form submissions are stored securely and accessible only to authorized Bluescape staff.

8. Your Rights

Depending on your location, you may have the right to:

• Access the personal data we hold about you.
• Request correction or deletion of your data.
• Object to or restrict certain processing of your data.
• Withdraw consent at any time where processing is based on consent.

To exercise any of these rights, please contact us at info@bluescape.com.

9. Children's Privacy

Our website is not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe we have collected such information, please contact us immediately.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by updating the date at the top of this page. Continued use of our website after changes constitutes acceptance of the updated policy.

11. Contact Us

If you have any questions about this Privacy Policy, please contact us: